Summerfest


Official Summerfest Brochure Schedule

Circulation: 460,000

Description: The World’s Largest Music Festival and Milwaukee’s cornerstone summer celebration attracting the music industry’s hottest stars along with emerging talent and local favorites. The brochure is distributed to approximately 2,200 locations throughout the state of Wisconsin, as well as a few locations in Northern Illinois. A majority of the locations include, apartment buildings, college campuses, banks, retail stores, salons, restaurants, bars, fitness facilities, and community centers. Along with all Summerfest sponsor locations.

Demographics:

  • 74% of patrons are 19-50
  • 52% Male, 48% Female
  • 40% have an income of $50,000+ and 80% of those over 21 have an income of $25,000+
  • Attendees come from 47 states domestically and a variety of other countries. However the majority of attendees come from Southeastern Wisconsin. 18% come from Northern Illinois.

Ad Sizes:

  • Full Page + Bleed = 4.25 x 8.625
  • Full Page, No Bleed = 3.5 x 7.875
  • ½ Page Horizontal = 3.5 x 3.875
  • ½ Page Vertical = 1.687 x 7.875
  • ¼ Page Horizontal = 3.5 x 1.875
  • ¼ Page Vertical = 1.687 x 3.875
  • Pocket schedule – 1 panel = 2.7813 x 4.25 in with .125 in bleed





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