Description: The Lake Express Brochure is designed and published annually in the spring to promote the Lake Express Ferry which offers service between Milwaukee, Wisconsin and Muskegon, Michigan. The circulation of this publication reached high-value and high-income households in the Milwaukee area. The brochure is distributed in May and June when patrons are making summer travel plans.
Published: Annually. April 2016
- 75% spend two or more nights while visiting
- 73% take multiple trips to the other location per year
- 48% have a $75,000+ income per year
5.5 x 8.8 in with a .125 bleed included